Rebranding "Go Green and Going Green"

"...Going Green" or "Go Green" has been promoted by corporations and the eco-conscious; however, they have not been successful in inspiring the masses to take action. Why? The purveyors of green awareness and education, though sincere, have promoted green strategies and technologies that are complex and too costly in the minds of consumers. In addition, no one can define the definition of Green. More so the government lobbyists have pushed for costly clean energy technology and programs such as solar, alternative fuels, and biomass. Going The Green Mile promotes everyday simple, practical and affordable strategies/education for the masses. By assisting individuals and businesses/organizations that take their first steps toward reducing their carbon footprint, (Signing the Green Mile Pledge and implementing Going The Green Mile eco-strategies), Going The Green Mile empowers and the MASSES to TAKE ACTION.